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CLEVK
CLEVK
AI Business Systems. Florida · Colombia · Europe. hello@clevk.com
06 · The evidence layer

Claims need states.

A polished interface becomes a source of false certainty the moment it stops distinguishing what was measured from what was assumed. Five states decide what every number on this website is allowed to say — including the ones that make us look good.

See the five states Grade a claim
States
Five
Applies to
Everything here
Audited by
Nobody yet
Label sits
On the claim
01The problem

The same sentence,two different truths.

These pairs are indistinguishable on a slide. They are not remotely the same claim, and the difference is exactly what a buyer is trying to work out.

What normally gets written
  • “Cuts no-shows by 55%.”
  • “9-second median first response.”
  • “4.4× return on investment.”
  • “Trusted by clinics across three regions.”
  • “Recovered $4,180 last month.”
  • “Live in ten days.”
What it has to say here
  • MODELED — 55% is the assumption inside our own calculator, not a measured client outcome.
  • DEMO — that number lives in a designed console screen with sample figures.
  • MODELED — the output of arithmetic you performed, on inputs you estimated.
  • Unpublishable — no client has given written permission, so there is publicly nobody to be trusted by.
  • DEMO — a figure inside a mockup. There is no live client account behind it.
  • The one claim on this list that is a commitment rather than a measurement — which is why it has a published protocol attached instead of a label.

Every sentence in the left column appears somewhere on this website. Every one of them carries its label where it appears, at the size of the claim and not in a footer. That is the entire difference between this page existing and not existing.

02The five states

Five states.Each one permits less than the last.

Press a state to see what it allows, what it forbids, and a real example of it from this website. The order matters: the further down, the less a claim is entitled to sound like a fact.

03Grade a claim

Grade one yourself.

Six claims, several of them ours. Assign a state to each and see whether it matches the one the policy assigns. It is harder than it looks, and that is the point — the labels are not decoration, they are a decision somebody has to make.

04How a claim moves

A claim can be promoted.It has to earn it.

  1. 01

    Observed

    Directly evidenced: it happened, it was recorded, and the record can be produced on request. The strongest state and the rarest — most delivery work never instrumented the thing somebody later wants to claim.

  2. 02

    Estimated

    A reasoned approximation with its assumptions written down. Legitimate, and legitimate only while those assumptions sit next to the number rather than in a document nobody opens.

  3. 03

    Modeled

    A calculated scenario. The arithmetic is published, the inputs are the reader’s own, and the output is a consequence — not a result. Every calculator on this site lives here.

  4. 04

    Attributed

    Linked to an outcome with a stated method. The hardest to earn honestly: the path from cause to effect has to be traceable backwards, and the method used to trace it has to be named.

  5. 05

    Demo

    Illustrative interface or data. Claims nothing at all. Everything here with sample figures inside it is in this state, and it says so on the screen.

05What it governs
  • Every number on this website, including the ones in the calculators and the console screens.
  • Every client case in the portfolio — which is why almost all of them are blank cards.
  • The lender and investor pack: nothing enters it without a row in the evidence register.
  • Product output: the weekly narrative a client receives carries the same five labels.
  • What a sales call is allowed to promise, which is the hardest place of all to enforce it.

What it does not do

  • It is not an external audit. Nobody outside this company checks it, and claiming otherwise would fail the policy’s own test.
  • It does not make an estimate as good as a measurement. It makes the difference legible.
  • It does not stop us being wrong. It stops us being wrong quietly.
06Objections

The questions this pageinvites.

Is this not just a disclaimer with extra steps?
A disclaimer sits at the bottom in small type and applies to everything equally, which means it applies to nothing. A state is attached to a specific claim, in the same size type as the claim, and it changes what the claim is allowed to say. The test is simple: a disclaimer never stops you writing a sentence. This does.
Who checks that you apply it?
Nobody outside this company, and this page says so rather than implying an audit that does not exist. What can be checked from outside is consistency: every number on this site carries a label, and the ones that are self-assessed say so where the number is. An external auditor would be better and we do not have one yet.
What happens when a claim cannot be graded?
It does not get published. That is the whole mechanism, and it is why the portfolio on this site is almost empty: nearly every engagement has no measured outcome, because nobody instrumented the before-state. The honest response to that is a blank card, not an invented percentage.
Does this slow you down?
Yes, and that is the cost. It is slower to write “we did not measure this” than to write a number, and it loses deals to people who will write the number anyway. The bet is that it wins the deals where somebody checks — and those are the ones worth having.
Why publish the policy at all? Just follow it.
Because a policy nobody can see is indistinguishable from not having one. Publishing it means a client can hold us to it, which is the point: this page is the instrument you use against us if we ever put an ungraded number in front of you.

Ask us for the label.

On any number we have ever put in front of you, on a call or on this site. If we cannot produce the state and the source, that number should not have been said — and we would rather you heard that from us.

hello@clevk.com See the ecosystem

Proof before promise. It is a rule, not a slogan, and this is the page where it is enforced.